RaceFace is a rider-first focused mountain bike brand created for mountain bikers by mountain bikers. Based in Vancouver, BC, Canada, RaceFace makes industry leading parts, protective gear, and apparel. At RaceFace, riders comes first and they serve the rider and their needs. You'll see quality RaceFace products come stock on some of the bikes we carry, with legendary components from their Atlas, Aeffect, Turbine, Next and Era series. RaceFace components cover a large range of pricepoints which makes customizing or upgrading your bike a lot easier. From alloy handlebars to carbon wheelsets, protective armour and quality bike apparel, RaceFace has you and your bike covered from head to toe.