Electra makes bikes that make people smile. Bike that look and feel amazing, and are inspired by the artistry of culture.
The Townie is the perfect ride-around-town bike. Go for an Original or equipped (EQ) with lights and fenders, or the upgraded Townie Path for a more adventurous ride.
The Loft is a modern city bike with the grit to handle whatever the streets throw at it and the grace to look good doing it.